In 2012, four friends met in a cafe to solve a problem: How can you communicate a message without putting your audience to sleep, or driving them to check Facebook under the table during your presentation? The answer seemed simple - how about one of those great animated videos! But working with an animation studio can take weeks and cost thousands. Our four friends decided, right then and there, to create a tool that everyone can use when they need their message to make an impact and when they can`t afford to be ignored. PowToon was born.