As with all good ideas, this one started in the shower. As I grabbed that same tired bottle of men`s drugstore body wash, and poured that neon blue liquid into my hand it hit me. Why am I using a $4 body wash that has more chemicals and words that I can pronounce than I care to admit?
I deserve better, my body deserves better, my boys deserve better than this. And that`s when I decided to create a product that I wanted to start my day with, a product that makes me feel great and smells great in the process.